For those individuals whose business is se optimisation they constantly watch the outcomes that Google shows. Go to any Page 1 of Google and chances are you currently will dsicover three pay-per-click ads towards the top and a few more along the best hand side. You will dsicover keyword related URLs with either dot com, dot net or dot org. You will dsicover results from LinkedIn, EzineArticles, MySpace, Facebook, Twitter, YouTube primarily amongst others.
Whenever a person does a seek out a business or service at a spot you will dsicover seven’Google Places’highlighted. Sometimes there will be pay-per-click ads above them. Simply because they changed how business ads display in Google Places, sites like Yelp, Yellowpages, review sites and other directory sites have now been moved down below the seven Google Place listings. On mobile, these Place listings can appear differently and under a chart of he area.
Businesses claim and verify their Place listing and with reviews, citations, videos, photos and regular content within these listings, they could secure a higher position when people do searches for keywords around them including locations
Google being’Big Daddy’can dictate how searches display. Whilst you have to applaud this new way that businesses appear and receive preference over directory and review sites, buy google 5 star reviews a fresh development could change all this in the future.
In a recent eBook Google released they speak about consumers shopping habits and pointed out that the’first moment of truth’was each time a person is in a shop looking at products and thinks by what product to buy. Google then informed us that the new means of shopping is occurring that they phrase the’zero moment or truth’and they tell us people now pre-shop or look at reviews of products before each goes shopping and since they are shopping. People typically key in’review of……’
What’s the significance of this?
Google has announced the purchase of Zagat, a company that gives content or more specifically provides reviews of restaurants. Is this the start of other acquisitions of similar niche review websites?
Mobile marketing is huge and will be the dominant way advertisers will advertise in the future. Everybody has a mobile phone and more and more people are considering websites on the hand-held device. It’s predicted that by mid 2012 more people is going to be looking at websites on the cell phones as opposed to on PCs (yet most companies still do not have their websites adapted to show correctly on all mobile phones!)
So, going back again to Google’s’zero moment of truth ‘, could be the Google plan to exhibit those sites they own at the top of local business searches, ahead of Google Place search results? Should Google be allowed take over review content sites such as this because they’ve the power to position their review companies for every niche towards the top of results? It is going to be interesting to see will there be similar acquisitions soon, then we will know if we’re seeing the beginning of the end of Google Place listings